Amazon has seen good growth in its e-commerce market share in 2019. E-commerce market share of Amazon UK in 2018 is 28.8%, it has reached 30.1% in 2019 as per the reports by global eCommerce insights firm Edge by Ascential. As per the reports, Amazon is dominating the UK E-commerce market with $30bn in sales in 2019. The next big e-commerce firm is eBay with a 9.8% share of the eCommerce market, UK is the third-largest eCommerce market after China and the US.

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