A new home for the popular podcast app- Pocket Casts is now owned by Automattic, the owner of Tumblr and WordPress.com. The firm announced that it acquired Pocket Casts, the well-regarded podcast app.
Pocket Casts launched in 2010 and sold to NPR and a group of other public media groups in 2018. It’s been well-received, particularly from different sites, because it’s available across platforms.
Pocket Casts Plus was the program that gained huge traction, although it charges users a monthly subscription fee for features like desktop app access and a standalone Apple Watch app, in 2019. Pocket Casts initially went up for sale in January after its board of public media members voted.
The app is free to download, and this kept the revenue loss, and NPR reportedly lost $800,000 on it last year. Automattic strategizes on the plans to monetize the app, and to learn more about whether it’s keeping all of the Pocket Cast employees on full-time.
