Gladys, an AI-driven technology platform designed to transform the home care sector, has raised £1.5m in seed funding.
Founded in 2023, the Bath-based startup aims to tackle the ongoing crisis in UK home care by providing innovative solutions for both caregivers and those in need of support. The platform connects individuals seeking care with local carers and support workers through a seamless digital experience.
For patients, Gladys offers a quick and efficient way to find trusted carers, while for care professionals, it promises “industry-leading pay” alongside tools for career growth and management.
“Britain’s care system is broken, and re-arranging deckchairs on a sinking ship simply won’t work,” said Georgina Robinson, co-founder and CEO of Gladys. “People are dying unnecessarily while talented carers remain undervalued and underpaid. This investment will allow us to enhance our technology and deliver the kind of service we’d want for our own loved ones.”
Robinson, a former barrister, co-founded Gladys with Alex Sorisi, a seasoned health tech entrepreneur.
The £1.5m seed round was led by Cornerstone VC, with participation from Exceptional Ventures, Embryo Ventures, Ufi Ventures, Houghton Street Ventures, and the Conduit EIS Impact Fund
“Rising care costs, an overstretched social care system, and the demands of daily life can leave families feeling guilty and stretched thin as they think about their elderly loved ones,” said Rodney Appiah, managing partner at Cornerstone.
“That’s why I’m thrilled to back George and Alex as they build Gladys, a managed social care platform that makes it easy to find and book trusted caregivers and companions.
“Their mission is close to my heart: giving families peace of mind and helping everyone grow old with dignity, in the home they cherish, for as long as possible.”
