OpenAI has unveiled a new way for developers to create applications directly within ChatGPT. Beginning Monday, users will be able to explore and interact with apps from leading companies such as Booking.com, Expedia, Spotify, Figma, Coursera, Zillow, and Canva—all accessible right inside ChatGPT.
Alongside this rollout, OpenAI is introducing a preview of the Apps SDK, a developer toolkit designed to help creators build and integrate their own interactive apps seamlessly into the ChatGPT experience.
“We want ChatGPT to be a great way for people to make progress, to be more productive, more inventive, to learn faster, to do whatever they’re trying to do in their lives better,” said CEO Sam Altman. “[Apps inside of ChatGPT] will enable a new generation of apps that are interactive, adaptive, and personalized, that you can chat with.”
The new system marks OpenAI’s latest step toward building a thriving ecosystem of apps around its flagship AI platform, ChatGPT. This launch expands on earlier efforts—such as the GPT Store—where developers could create interactive tools. However, unlike the GPT Store, which functioned as a separate marketplace, the new system brings apps directly into ChatGPT’s interface, allowing users to summon third-party tools seamlessly during conversations.
This integration not only gives developers greater visibility and distribution for their apps but also delivers a more dynamic and engaging experience for users.
By simply typing an app’s name within ChatGPT, users can access content and functionality from various services. For instance, a user might say, “Figma, turn this sketch into a workable diagram,” to invoke the Figma app, or ask, “Coursera, can you teach me something about machine learning?” to engage Coursera directly within the chat.
In one demo featuring Zillow’s application, users were able to ask ChatGPT to search for apartments in their area within a chosen price range. The assistant then displayed an interactive map with property listings, enabling users to explore and inquire about each option in a natural, conversational way.
