Coopah, an AI-powered run coaching app, has secured £1.5m in funding, with support from pro-athlete Alistair Brownlee MBE and renowned sports agent Ricky Simms.Reports Technology News
Launched in 2022, Coopah aims to revolutionize running by helping users achieve their goals through personalized coaching. The app addresses a key challenge in the sport—reducing the 58% dropout rate among new runners within their first month.
The company has also announced the appointment of Gareth Nettleton as its Chief Marketing Officer. Nettleton, formerly a marketing executive at Strava, played a pivotal role in helping the platform grow to over 100 million registered athletes.
The funding and Nettleton’s appointment are key steps in Coopah’s growth strategy. The company plans to expand its marketing reach, promote running as a transformative activity for all, and continue enhancing its core product.
Coopah CEO and co-founder Dan Strang said: “We can’t wait to show the 500 million existing runners and the thousands that start running every day, the power of Coopah.
“Bringing Gareth on board to spearhead this growth effort is an incredibly exciting moment for the business.”
Nettleton, aware of a global physical and mental health crisis, said: “Running is one of the things we believe can have a huge impact on that crisis.
