Apple has unveiled a bold new redesign of its App Store web experience — and this time, it’s a full transformation. You can now explore the complete App Store directly from your browser, featuring dedicated sections for iPhone, iPad, Mac, Vision, Watch, and TV apps.
Until now, visiting apps.apple.com only brought you to a simple overview page about the App Store. But with this update, Apple has turned it into a fully functional, immersive version of the App Store that feels just like the one on your device.
The new web experience even mirrors the familiar “Today” tab from the iPhone App Store, complete with editorial highlights, featured stories, top charts, and ongoing special events.
App product pages have also received a significant visual upgrade. They now showcase rich media layouts, fresh iconography for categories and awards, and more detailed event listings — all designed to make browsing and discovering apps more engaging.
Search has seen a big improvement, too. Instead of relying on Google to find app pages, you can now use Apple’s new built-in web search interface to locate apps quickly and efficiently.
You can explore the revamped App Store web interface right now — and even switch between Apple’s different platforms using the new toggle in the upper-left corner.
What do you think of Apple’s latest move to bring the App Store to the web? Will you be using it? Share your thoughts in the comments below.
