EU antitrust regulators have determined that Apple’s App Store rules breach EU technology regulations by prohibiting app developers from directing consumers to alternative offers. This finding was announced on Monday by the European Commission, which serves as the European Union’s antitrust and technology regulator. The preliminary conclusions come after an investigation that began in March. Reports Technology News
This charge against Apple is the first issued by the Commission under the new Digital Markets Act (DMA). The DMA is a landmark regulation aimed at curbing the power of major tech companies and ensuring a level playing field for smaller competitors. By preventing developers from offering alternative purchasing options, Apple is seen as unfairly limiting competition and consumer choice, a key concern addressed by the DMA.
The European Commission has until March next year to finalize its decision, which could lead to a substantial fine for Apple if the preliminary findings are upheld. This case sets a significant precedent as the Commission seeks to enforce stricter regulations on Big Tech, highlighting the broader implications for the industry and the future of digital market competition in the EU.
“As they stand, we think that these new terms do not allow app developers to communicate freely with their end users, and to conclude contracts with them,” she said in a conference.