Meta Platforms is ramping up its use of artificial intelligence to better inform — and potentially influence — shoppers, as it looks to drive more sales across Facebook and Instagram.
At the Shoptalk 2026 conference, Meta announced it will begin testing a new shopping experience that surfaces detailed product insights when users click on ads or visit external websites through its platforms.
The feature uses AI to generate summaries of user reviews, similar to capabilities introduced by Amazon in 2023. Instead of scrolling through large volumes of feedback, users will see a concise overview highlighting “what people are saying,” presented through short summaries and key bullet points.
Beyond reviews, the new experience will also include brand information, recommended products, and details on discounts or promotions. On product pages, users will be able to add items directly to their cart within Meta’s apps.
The company is also introducing a streamlined checkout flow developed in partnership with Stripe and PayPal, allowing users to complete purchases with a single tap.
Looking ahead, Meta said it is working on further integrations with Adyen and Shopify, which are expected to roll out in future updates as it builds a more seamless, AI-driven shopping ecosystem.
