OpenAI unveiled a prototype of its new search engine, SearchGPT, on Thursday. This tool is designed to provide users with fast, timely answers, complete with clear and relevant sources. Currently, SearchGPT is being tested by a small group of users, but OpenAI plans to eventually integrate it into its ChatGPT chatbot. Reports Technology News

This development could pose a challenge to Google’s dominant search engine. Since ChatGPT’s launch in November 2022, Alphabet investors have been worried about OpenAI potentially capturing market share from Google by offering consumers new ways to find information online. SearchGPT aims to enhance the search experience by allowing users to search in a more natural and intuitive way and to ask follow-up questions as they would in a conversation.

“We believe there is significant room for improvement in search,” OpenAI CEO Sam Altman wrote on Thursday in a post on X.

Following the announcement, Alphabet shares dropped over 3% to close at $167.28, while the Nasdaq saw a decline of less than 1%.

In May, Google introduced AI Overview, which CEO Sundar Pichai described as the most significant change in search in 25 years. This feature, available to a limited audience, provides a summary of answers at the top of Google Search. However, despite more than a year of development, the AI Overview feature faced public criticism for returning nonsensical or inaccurate results, and users noted the lack of an opt-out option.

“Google has been kind of shaking in their boots a little bit since this stuff first popped off,” said Daniel Faggella, founder and head of research at Emerj Artificial Intelligence Research, referring to generative artificial intelligence. “We haven’t seem their company crumble in the interim, but we have seen them kind of fumble.”

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