After introducing the service in North America for six months, Spotify is expanding its AI-powered “DJ” to dozens of new markets all over the world. Through a carefully curated music selection with spoken-word commentary powered by a synthetic voice, the DJ, which is accessible through the “music” feed section of the Spotify mobile app, personalises users’ listening experiences. The commentary includes light-hearted banter and contextual information that relates to certain songs and artists the user has previously listened to. Yes, it resembles a radio DJ who customizes their show for each listener, reports Technology News UK.
In February, the world’s largest music streaming service introduced DJ in the US and Canada. Three months later, it expanded the service to the UK and Ireland. DJ is currently only available to premium subscribers in about 50 markets around the world, including Sweden, Australia, New Zealand, Ghana, Nigeria, Pakistan, Singapore, and South Africa. DJ will continue to be a beta feature for the time being.
However, the feature won’t be available to the vast majority of the European Union for a little while. It’s also important to note that DJ will continue only to be offered in English in the new markets where it is now available.
