A hotel in Lancashire has made history as the first in the UK to introduce an AI-powered concierge, marking a potential shift in the hospitality industry. Reports Technology News
Guests staying at the Park Hall Resort and Spa in Preston can now access the hotel’s artificial assistant, developed by London-based startup Inntelo AI.
Available via phone call or WhatsApp messaging, the AI concierge works alongside hotel staff, serving as the first point of contact for guests—whether they require fresh towels, room service, or local recommendations.
“AI has reached a level where it can communicate naturally with us – through phone calls and WhatsApp – without needing buttons, apps, or complex systems. That shift is a game-changer for hospitality, where efficiency and seamless communication are essential,” said Asif Alidina, founder and CEO of Inntelo AI.
“With labour costs rising following last year’s Autumn Budget, hotels today are under increasing pressure to operate more efficiently while meeting rising guest expectations. AI technology isn’t just an option – it’s becoming a necessity.”
